The 15th annual Forecastle Festival — July 14-16 at Louisville’s Waterfront Park — steps up its bourbon game with rare pours of Kentucky’s finest.


The 15th annual Forecastle Festival kicks off July 14–16 in Louisville’s Waterfront Park and we are pumped!


We’ll be setting up shop all weekend with fresh Kentucky gear for all your festival needs. Also stop by the Kentucky for Kentucky tent (look for the flag) to take part in The Forecastle Derby and a chance to win some sweet swag. All winners will be entered into the Winner’s Circle raffle with a shot at winning a pair of VIP weekend passes to Forecastle 2018.

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Grab these kick-ass Kentucky T-shirt designs when they debut at 10 a.m. July 8!

Welcome to the heart of summer, y’all. In the woods, on the water or out and about in the city, nobody does this time of year better than Kentucky.


To celebrate this vibe, we’ve collaborated with one of our favorite designers, Austin Dunbar, to create two new bad-ass T-shirt designs. We’ll launch both designs beginning at 10 a.m. Friday, July 7, online and in person at the Kentucky Fun Mall.


Austin is the founder of Durham Brand & Co., a creative studio based in Covington that’s worked with brands large and small. Or, as described on the company’s website, they’re a “steady made design studio built with grit and grace.”


Built with grit and grace? Sounds like Kentucky’s DNA to us, which is why Austin is the perfect person to help us come up with two new designs that speak to the heart and soul of our great state.


We’ve worked with Austin in the past — on a Colonel Sanders print, Rabbit Hash print, and the packaging for our Kentucky Rocks ice cube trays — and we’re psyched to continue the collaboration with these awesome new shirts.


First up is our new “Beautiful and blue since 1792” design that’s sure to appeal to all true-blue Kentuckians.


We’re also debuting a new “Bluegrass is best” design featuring the bold but oh-so-true statement that we first put out to the world: “Kentucky kicks ass.”


“Looking at vintage typography, texture and composition is something I’m always interested in, if the project allows,” Austin says of the designs. “And since Kentucky has kicked ass for a long time now, it was a good fit to throw it back a bit. It allows me to play into a more authentic, nostalgic place and help it look like something your dad may have worn in the late ’70s, which will forever be in style.”


Hand-printed on the softest shirts around right here at the Fun Mall, you know you’re getting quality, y’all. Grab yours when they go on sale at 10 a.m. Friday, July 7, in our online shop!


Made Market In Louisville

by Kentucky For Kentucky on

Weekend plans, y’all? Come on out to the Made Market  in Louisville this Saturday, July 8th! Made Market is Louisville’s finest curated handmade market, featuring only the best local makers and local food vendors!  We’ll be setting up shop with only the freshest Kentucky gear, Bourbon gear, Y’ALL gear, Southern Socks and more! The market will be taking place at The Point in Butchertown from 10am-5pm. Free to the public, y’all! Come see us!


WHAT: Made Market

WHEN: Saturday, July 8th


WHERE: The Pointe in Butchertown

Louisville, KY 40202

July Night Market

by Kentucky For Kentucky on

Get ready Lexington, the NoLi CDC’s Night Market is back! We’re taking it to the streets from 6-10 p.m. on Friday, July 7th, along the 700 block of Bryan Ave. in Lexington for the ultimate block party. Hell yeah! It’s an epic Northside evening featuring live local music, delicious craft beer from West Sixth Brewing, cool local vendors (like us), food trucks, 5,000 kick-ass Kentuckians (and a few tourists), fresh air, hip outdoor lighting (makes for great Instagram photos) and live Tinder-ing (love).

Once again, we’re a presenting sponsor of this years NOLI Night Market! The Kentucky Fun Mall will be open until 10pm serving up the Commonwealth’s freshest Kentucky gear, Y’ALL gear, Southern Socks and bourbon gear. We’ll also be serving up our famous tie dye Y’ALL tees (back for summer!) and our kick-ass $15 Cantuckee Fer Cantuckee tees.

Come thirsty, hungry or naked… The Night Market will have you covered!

WHEN: 6-10 p.m. FRIDAY, July 7th