Three Rooster Sun!

by Kentucky for Kentucky on

It’s been almost 10 years since The Mountain dropped their now world famous ‘Three Wolf Moon’ t-shirt designed by artist Antonia Neshev. Made famous by some amazing Amazon reviews, many consider this to be the most iconic t-shirt in the history of the Internet. We sure do. While we had absolutely nothing to do with this amazing and epic t-shirt, we have been spending the past 9 years working on a follow up to it. Call it a tribute. Call it a polar opposite. Call it awesome. Call it chicken shit. We call it “Three Rooster Sun.”
While there have been countless Three Wolf Moon spoofs over the years, this one is different. So what makes it so different? Three Wolf Moon obviously celebrates the night with three wolves howling at the moon, Three Rooster Sun celebrates the day with three roosters howling at the sun. One represents night (evil) while the other represents day (good). From urban farming to hot chicken, roosters are more en vogue than ever. Designed in the heart of chicken & rooster country (Kentucky) by artist Rachael Sinclair for Ky for Ky. The reviews are already rolling in:
“…The sun shown like a spotlight and settled on an old oak tree. Shivering shirtless in the cool morning air, I reached my hand into the hollow and pulled out the most magnificent tee! Three Rooster Sun! I immediately put it on.
My luck had changed. I won the lottery. I can lift 100 pounds like it’s nothing. I inherited a pizzeria where I met the love of my life. After a pulitzer prize, 3 gold medals, and a successful city council run, I can finally say that I owe all my thanks to Three Rooster Sun!”
-Brandon, 34, Richmond, KY
Wow, that’s something, Brandon! Thank you so much for sharing your testimonial.
Harness the power of the rising sun! Get yourself a Three Rooster Sun T-Shirt online now right here at

Kentucky is a magical place. A kick-ass place. It’s the land of tasty bourbon, fast horses, beautiful farmland and the world famous Cocaine Bear. It’s also the birthplace of George Clooney, fried chicken, Rosie the Riveter, Muhammed Ali, Chris Stapleton, Loretta Lynn, and the 80’s band Exile. Kentuckians are a proud people and no one loves their home state more than we do. But we know not all of us can live here at the same time. So this one goes out to all of you Kentuckians living afar.
Being homesick does not kick-ass and we know this can be especially tough as we get closer to the holidays. That’s why we’ve made something special for all of our homesick sisters and brothers living out of state. Taking inspiration from the phone sex/group chat phone lines popular in the 1980s and 1990s, we’ve created this sexy video and a special 1800# to give y’all a little taste of your old Kentucky home.

So pour yourself a Bourbon, watch the video and call the number now. If you listen until the very end, you may even find a special discount code that you can use to get yourself something from the shop. How rad is that?

SO rad.

Save the date, Y’all! The October NOLI Night Market is going down on Friday, October 5th from 6-10 p.m. along the 700 block of Bryan Ave in Lexington. It’s an epic Northside evening featuring live music, delicious craft beer from West Sixth Brewing, cool local vendors, food trucks, 5,000 kick-ass Kentuckians (and a few tourists) and fresh air. Hell yeah!


We’re a presenting sponsor, along with our friends at West Sixth Brewing! The Kentucky Fun Mall will be open for business! Come shop Kentucky’s largest selection of kick-ass Kentucky gear, Y’ALL gear, Bourbon gear, kids gear, Southern Socks and more. Plus, get your photo taken with Kentucky’s legendary Cocaine Bear! Come thirsty or hungry, The Night Market will have you covered!


Tons of new gear and fun in-store! Supplies are limited, so get here early!


WHEN: 6-10 p.m. FRIDAY, OCTOBER 5th


Daytime photo by Magnus Lindqvist of Glint Studios..


Come on out to the Fayette County Fair at The Red Mile! General admission is free and there is fun for the whole family!



-Harness Racing!
-Live Music!
-Food Trucks!
-Local Beer Garden!
-Kids Play Area!
-Arts & crafts Market!
-Horse Parade!!!


WHAT: Fayette County Fair
WHEN: 12-6 p.m. Sunday, September 16th
WHERE: The Red Mile Racetrack
1200 Red Mile Rd,
Lexington, KY 40504